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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions | 
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Author: Tim Ash
Publisher: Sybex
Category: Book
List Price: $29.99
Buy New: $15.95
You Save: $14.04 (47%)
New (33) Used (11) from $15.95
Avg. Customer Rating:  26 reviews
Sales Rank: 881
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 384
Shipping Weight (lbs): 1.3
Dimensions (in): 9.2 x 7.4 x 1
ISBN: 0470174625
Dewey Decimal Number: 006.7
EAN: 9780470174623
ASIN: 0470174625
Publication Date: January 29, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: A Great Deal on a New Book. Great cover Inside is Clean and Tight. A New Book Priced to Sell. Satisfaction Guaranteed. Thanks.
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| Editorial Reviews:
Product Description
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
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| Customer Reviews: Read 21 more reviews...
Comprehensive, Practical, and Actionable Website Optimization Guide August 14, 2008
3 out of 3 found this review helpful
Amazingly enough, virtually everything you need to know about optimizing the commercial efficiency of a website (not just a "landing page") is included, concisely, in Landing Page Optimization. In addition to the motivation for doing optimization, how to select what to optimize, and, in detail, how to measure and analyze your optimizations, Tim Ash includes helpful summaries of the psychology of users and even of how to navigate corporate politics to get buy-in for your optimization project. There is very little about creating a successful commercial website that I did not feel more knowledgeable after reading this book.
A good book to get you going successfully with your landing pages August 9, 2008
3 out of 3 found this review helpful
The author no doubt knows his subject and I suspect he's good at what he
His discussion on testing is good and important. And he does answer some important questions. For example, should a landing page have lots of navigation or just enough? This book will help you in increasing your conversions. There's no doubt about that. But most of the information is available on the Web at this time. And I personally felt a lot was left unwritten and unanswered.
- Susanna K. Hutcheson
If this book was avaialbe ten years ago, I would be retired by now August 6, 2008
5 out of 5 found this review helpful
I am owner of unoptimized website and I found this book to be invaluable. My website was not performing as it should, but I didn't know how to correct the problems. Landing Page Optimization showed me why my website sucked and what to do about it.
If you own a website and you are paying for clicks, you had better read this book, because if your site is not optimized, you are losing money and lots of it.
A good look at a under estimated subject August 5, 2008
4 out of 4 found this review helpful
As a small business owner reading a book about Landing Page Optimization I thought it would be more than I could handle. After just a few chapters I got the hang of what he was talking about. Its a tough subject that would over shadow many web designers, but I think it is a valuable subject once you have a website operational. Thanks Tim for you research and hard work.
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Great Book August 2, 2008
4 out of 4 found this review helpful
It is a great book, with lots of important information.
It may helps the web guys to improve their business perception and may help the business people to develop their web technology perception.
A very good mix of information very oriented to customer aquisition and retention.
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